November 4, 2011
Business, Business Growth, Business Proposal, Customer Relationship, Globalization, Internet Business, Lead Generation, Marketing Strategies, Online Advertisement, Online Business, Online Marketing, Website
Business Website, Mobile Website, Website, Website Optimization, Website Promotion
Are you not getting the right amount of buyers? May be you aren’t impactful enough!
A lot of people fail to convert their traffic audience to real customers. Well its time you start introducing minor changes into your site that can have a major impact on your conversions. Here are some fruitful ways to do the same:
Are you targeting the right audience?
By simply giving people what they are looking for, you can increase conversion rates. Make an offer they simply can’t refuse. Empathize and figure out what they want and give them the same.
How much valuable is your Content?
Start creating great content that will keep your customer interested. Create that hook to keep them involved. Let them know how your product or service will benefit them. Create a discount for opting in now, motivate them to act fast. When you achieve this, you have customers for life.
Call For Trust!
Build up a trust with them; give them your contact information so they can call you if they have any questions. Add testimonials on your page; also add some of your customers’ details. This will bring legitimacy of your product, service and also to whatever you are selling. Take away the risk and give them money back guarantee if they are not fully satisfied.
Take Them On A Tour With Links
Provide a link to take them to relevant content, for example, your blog, or promotional video. This could be very profitable, if correctly done. This will let your customer know you care enough about them to give them the help they are looking for.
Patience is the key to all your marketing efforts. Don’t get obsessed over making money at initial stage, just do right and play safe by the rules. It will surely bring you expected results.
November 22, 2010
B2b Marketing, Website
While designing a website, several factors play an integral role in the website’s performance. In case of both B2B and B2C websites, detailed attention should be given to various aspects. These aspects can assist you to entice customers to return to your site. Some of the factors which often get overlooked in the formulation of website are listed below.
Use of Index.html file
Web servers often display default files in case a browser requests an URL. In certain cases, the server sends a file named index.html or default.html. Therefore, it is a good idea to include an index.html in every index of your website. On the other hand, in case it is absent and the client desires a URL devoid of a filename, the server cannot hurl a file immediately. As the server does not locate index.html, it might send back an error message saying that the file cannot be found or it may send the index message, so that the visitor can observe a catalog of file names stored in that index. Thus, it is necessary to make sure that the foremost page in each directory in the index.html folder makes it possible for visitors to still navigate through your website.
Planning the Basic Structure
Devise the basic configuration of the website design and then try to familiarize with it. In case, you keep mixing things up, you may end up with broken links inside the site. Here, a high-quality authoring agenda will automatically update links when you shift or rename a folder. Therefore structuring of the fundamentals of the web design is significant in order to avoid perplexing the visitors who may currently find a sheet missing, which they have formerly bookmarked.
Addition Of Table Of Content Or Index
Web designing should also make the provision for easy navigation, which will assist the visitors to find their way around. For this purpose, a link holding all the web pages of your business should be structured. Moreover, a table of contents in an alphabetical index can also be systematized and placed.
Adding A Search Page
Again, users can type certain keywords in the search box provided by you and can see a list of all identical pages. Front page can assist you to create a search page rapidly.
Adding A Site Map
A site map makes it easy to navigate and thereby attract your customers to the other pages of your website. This enables easy navigation and thus increases traffic to your website.
In addition to these, another crucial point is that the page headings that sum up the page content should be logically arranged for easy navigation. Thus, above mentioned points must be checked carefully for increasing your website’s performance.