E-commerce websites play a vital role in creating a strong bond between buyers and sellers as these are the first interface, which drives a customer to go through a product’s details and allow him to buy it, if interested. So, it is very essential for a seller or a businessman to design his/her website in such a fashion that it attracts more and more buyers who can easily handle the website without any hassle or confusion. So, if you are already running an E-commerce website or thinking to start a new one, you must keep the basic structure and design in mind so that more and more customers are attracted towards it and your website is also counted among the best websites present.
But how will you know that your website is also one of the successful websites present on the internet? Following are the few ways to measure the success of your website and know whether your website is a hit or a miss: -
1. Ratio of customer visiting your website and revenue made:
You must keep check on the number of visitors visiting your website and how many of them place order to buy the product. You must also know that if these customers are visiting your website for the very first time or regularly visit your site. Are they part of a large network? What made them purchase product from your website? Is there any specific event, which led to the influx of the customers to your website? If your customer base grow over time and what caused it?
2. Profile of the customers:
You must keep a check on the profile of your regular customers as it helps you in knowing that what these customers are looking for in your site and what they expect and if these customers are coming from a social networking site or a specific referral source.
You must also send emails to the visitors who visit your site but don’t buy any product. You must try to know the reason and can give visitors interesting offer or discounts on certain products, nurture them and makeup their mind to buy product from your website.