IndianYellowPages.Com – Blogs Release December 2011

January 4, 2012

businessyellowpages B2b Blogs, B2B Marketplace, B2B Social Media, Business Growth, Globalization, Lead Generation, Marketing Strategies, Online Advertisement, SEO , , , , , , , Leave a comment

Ways to Make Your Small Business Stand the Test of Time
Small business offers a freedom from the job constraints and more time to spend with the dear ones. Small business is like a step to the world of freedom where you have liberty to take decisions and enjoy flexible work timings. But owning a business not just offers perks, but also calls for a responsible move at each step [...]

Catch The Local Search Wave
‘Local Search’ refers to searching and researching locally about goods and services through search engines like Yahoo and Google. Today, we witness a huge change in search engine marketing, i.e. a majority of small businesses have left the international search engine marketing [...]

Internet Marketing Calls For List Building
In order to increase the conversion rate of the prospects into the clients, and to ensure that the one time buyer comes again to your website it is important to adopt the strategy of ‘List Building’. This calls for keeping a list of the visitors coming to the website. Those who visit the site but do not make a purchase are also of use to the company [...]

How To Effectively Manage Your Sales Pipelines
It is quite a known fact that if done in a right manner, management leads directly to the goal accomplishment, along with sales and profit achievement. But do you know how you can improve the accuracy of your sales forecasts and revenue projections through management itself [...]

Are Directories Still Important For SEO
Web directories are in use ever since the beginning of the World Wide Web and are still renowned for advertising businesses online. People often get confused between search engines and web directories. There is a major difference between both. On one hand the search engines like Google use a web crawler to automatically index websites and also to show up the same in Search Engine Results Pages [...]

The Essentials Of Ecommerce Business
Are you among those who want to escape from ‘9 to 5 rat race’? Do you always wish to start a business of your own rather than running the same for anybody else? If yes, then you surely have a great opportunity in the form of an Ecommerce business. But before you kickoff with that, it is highly essential for you to first be aware of the basic know-and-how of Ecommerce business [...]

How To Create A Lucrative AdWords Campaign
Are you searching for a way to quickly market your products or business? If yes, then Google AdWords is an excellent option for you. But what exactly is Google AdWords? Well, this system consists of small pay-per-click ads displayed on the Google search results at the right side [...]

Elevate Your Business In A Speedy Way
Are you running a small business and want to see it reaching new heights? If yes, then first dare to dream big! If your small business really wants to flourish, then you need to think big and break away the stereotypical ways of pursuing your commerce. You actually need to break free from the oppression of physical space in which your business is being carried out [...]

How To Effectively Manage Your Sales Pipelines

December 15, 2011

businessyellowpages Business Growth, Marketing Strategies, Online Marketing, Selling products , , 1 Comment

It is quite a known fact that if done in a right manner, management leads directly to the goal accomplishment, along with sales and profit achievement. But do you know how you can improve the accuracy of your sales forecasts and revenue projections through management itself? Well, sound Sales Pipeline Management does the magic here

 

 

What Is Pipeline Management?
Management of the long-term sales cycle

What Does It Involve?
Identifying sales stages and what needs to be accomplished in each stage.

Difference Between Pipeline Management And Good Pipeline Management:
Any Pipeline Management becomes good when it starts investing in activities that generate sales opportunities and follows each opportunity from the front end through completion and follow-up. The process of following up should be complemented with adequate monitoring to ensure that the planning is in line with the expectations and the deviations, if any, are taken care of in the first stage itself.

Now the question which arises is that how to fill the existing gap between good and average Pipeline Management? Well, here are some effective tips to reach to that goal:

March On The Tune Of Discipline:
You must establish clear principles and standards on which the sales pipelines would be reviewed and assessed. Besides this, construct plans for follow-up meetings and keep a track of your individual growth.

Elucidate Your Expectations:
Sales professionals and sales managers need to know what to expect from each other. They all must mutually agree on things like pipeline reviews, targets, objectives, etc. This will help in individual growth along with growth of the business.

Focus Is Your Ultimate Power:
Your focus must always lie in maintaining a balance between long-term and short-term sales results. The stress of making goals based on daily, weekly, or monthly basis must not take away your ultimate attention from looking out for new opportunities.

Sales professionals usually struggle in managing opportunities as they move through the pipeline. Good pipeline management conserves your selling resources and pays off in higher realized sales.

Increasing Sales with E-commerce

April 28, 2011

businessyellowpages E Commerce , 1 Comment

E-commerce has attracted great interest from exporters/importers and global sourcing retailers. Use of E-commerce for international trade operations has increased in the recent years. Due to this increase in number of retailers using E commerce tools, it has become difficult to attract the customers. Today companies are using every possible method available to promote their websites and attract more visitors. But this is only half the job done. The most important task is to convert the visitors into customers, which requires a lot of measures to be taken by the website owner.

Unfortunately a lot of customers leave the website even after placing order in the shopping cart without purchasing. According to different studies, this abandonment rate is staggering 67 percent. To control this rate, use of latest e-commerce technologies like AJAX and Web 2.0 may help to reduce the abandonment rate to a certain extent. Some aspects considered by the Website Owners to decrease this rate are:

  1. Shipping cost: The shipping cost should always be mentioned and should not be too high as customers do not prefer higher shipping cost. Try to read the mind of people by conducting a research to find out the reasons why customers abandon at the last minute.

  2. Show cumulative cost: The cumulative cost and the added items should be displayed continuously without the problem of reloading the page again and again.

  3. Remove distraction: Often the websites are overloaded with so much content that the user finds it difficult to decide that where he/she should pay attention. So the distractions should be removed from the website so that the users know what to focus on.

  4. Save items automatically: Auto-saving of items will help the buyer as it will make the check-out process short and simple.

  5. Avoid poor navigation: Navigation and downloading of items should not take time.

  6. Sufficient product/contact information: An E-commerce transaction can lead to a lot of confusion in the customer’s mind so it is important to provide a sufficient amount of information.

Paying due attention to the above points at the time of designing and developing a website will result surely reduce the abandonment rate and also help to create a better E-commerce website.

How To Increase Sales By Using E-Mail Marketing.

July 8, 2010

businessyellowpages E Mail Marketing , 2 Comments

Promoting your business through E-mail Marketing is an effective way to generate sales and remain connected to your clients. But there are subtle techniques that differentiate a successful E-mail Marketing strategy from other ones, where even negative response gets generated. We are discussing a few tips here in this write-up, to throw some light on what constitutes a good marketing strategy that effectively campaigns for your business.

Create Contacts

Most of the people who visit a website do not end up buying the products or signing up for the services listed there. In order to convert the interested potential customers into regular buyers, the first step is to offer some information. This can be linked to a page wherein the readers can sign up to get more valuable information in their e-mail. This is an effective idea to get connected to them so that later you can develop relations over e-mail.

Attraction through Content

Provide options to the subscribers on the amount of information they wish to receive. Bombarding them with unnecessary information can make them loose interest in your offering. Providing an opt-in offer to the visitors definitely attracts them, where you can later build relationships to sell your products or services.

Respect the Customer’s Will

There should always be an option for unsubscribing at the end of your e-mail message. It establishes trust in the clients, since you are acknowledging their will to opt out of something they do not wish to receive. Most reputable companies provide clear links for this since it shows that they wish to establish relations and are not desperate to maintain unwanted contacts.

Build Relations

Auto responder: Set these up if you want to remain in regular touch with the subscribers and also acknowledge their mails with a reply mail that thanks them for subscribing.

Customize mails: No matter how many e-mails that you send out to the customers, it is proven that personalization of the e-mails with the addition of subscriber’s names, results in higher response rates. There are many types of software in the market that can generate personalized e-mails for mass mailing, if you have the contact details available. Addressing the subscribers with a ‘Dear Susan’/’Dear Bob’ is much better than a simple ‘Hi’. Wishing them on important dates like anniversaries and birthdays, adds more to relationship building.

Everybody loves an offer or two: Offering special offer coupons or vouchers that can be redeemed online or offline, result in repeated sales from customers.

Prompt replies: Respond immediately to any queries from the subscribers to show your customer-focused approach. A prompt reply shows that you care and can go a long way in establishing a trustworthy bond with them.

Be Specific

Your e-mails must have a relevant subject line that lets the user have an idea of what lies inside. Most of the times, customers are turned off when they receive mails that show irrelevant topics. These can be considered as spamming and are automatically filtered out from their mailbox.

Mailing and Testing→ Accurate Results

Setting up a test group can help you in checking the performance of all the implemented methods. This is to rule out any faults in the system and also check the effects of your tactics. The test group can check whether the links provided in the mails work or not and even check the formatting of the mails, to let you know about the impact of your e-mail on the receiver.

Finally, do a proper evaluation of your e-mail marketing strategy to track the results. Some parameters to consider for this are conversion rates, pass-along and click-through. Analyzing these can help to determine the most valuable offers and also the type of customers who increase the return on your investments. Formulating a good e-mail Marketing strategy has its share of rewards that can be reaped if only you can focus on what the customers want, which will finally increase your sales.

Follow

Get every new post delivered to your Inbox.

Join 176 other followers

%d bloggers like this: