IndianYellowPages.Com – Blogs Release October 2011

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Main Components Of A B2B Portal
B2B portals provide an effective platform for various business enterprises and individuals to interact with each other, from diverse backgrounds. A B2B portal has myriad benefits and benefits a business enterprise of any scale, immensely [...]

Make or Break Factors for a Great Website
Internet has changed almost every aspect of our lives. If we talk about businesses today, a website is the most effective way to reach out to people, anywhere in the world and promote a product. However, to successfully promote a website, one needs to strictly follow the prevailing standards and criterion [...]

Best Strategies for Internet Marketing
In this era of tough competition in business, effective marketing is required by all the organizations. Formulating a successful marketing strategy is mandatory as it directly aims at increasing the sales of a company. Internet marketing has helped small and big business houses equally as anyone can do it easily [...]

Break the rules- Bid Auction Online
The developments in Internet technologies over the past two decades have significantly changed many aspects in business. There are multiple sites that allow you to trade, buy and sell online.What was a major issue of concern earlier for power sellers, is now something which can be quickly finished with just a click of mouse  [...]

Enter Into The Smart Business World With Information Technology
Information Technology has evolved to include the science and solution sets for all aspects of Data, Information and Knowledge management. It is also used in processing activities of Data Management of any company.Thus, the combination of telecommunication and computer science for capturing, storage and transmission of information to every nook and corner of the world is said to be IT [...]

Make The Odds Of Success Disappear Through BVA
Beliefs, Values and Actions i.e. BVA is nothing but a concept that returns to basics. During a process there are certain things that are often overlooked in the concentrated activity of trying to achieve just the success. But unfortunately the reality is something else [...]

B2B Social Media: Get A Good Start With Four Easy Steps
For a businessman, considering the significant role of social media in survival of any business should be of utmost priority. Thinking that there is no role of Business to Business (B2B) in social media is incorrect. These days B2B Social Media works magically for the success of any business [...]

Indianyellowpages.com Makes the Move to Mobile Web
The mobile movement has kick-started a new era where the mode of accessing online information has become much smarter. This has not only made it easier for smaller companies to economically build a website for reaching out to a wider audience but also made it effortless for the SMBs having existing websites to release a mobile version and increase their target audience [...]

Common Mistakes To Be Avoided In B2B Telemarketing Campaign.

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Telemarketing has become a common name for those who are aware of the Common Mistakes To Be Avoided In B2B Telemarketing Campaign.B2B platform and its role in the growth of their business. Entrepreneurs have started embarking on telemarketing campaigns with a simple approach so that they can make maximum benefit out of it. Starting a telemarketing campaign is not a cumbersome task, if it is done with a bit of planning and scientific approach. At times, some common mistakes made by the entrepreneurs in formulating B2B telemarketing campaign leads to its failure and do not yield fruitful results.

Through this write-up, we are making you aware of some of the common avoidable mistakes that will help you in formulating a successful B2B telemarketing campaign.

Continuing with poor quality lists.

Poor quality leads refers to having data of wrong numbers and outdated contact information. The quality of your lists plays a key role in lead generation, thereby, a good quality lists enhances the chances of lead generation for your company.

Lack of preparation before making a call.

Prepare yourself thoroughly before making a call to the prospects, conduct market research and understand the requirements of the consumer. Plan a strategy for tailoring a message for achieving your specific goal of compelling the prospect to have a dialog with you. This practice will help you in establishing a rapport with the prospect quickly.

Selling on the very first call.

Selling your offering to the prospects on the first call is unwise, especially in case of those products that have long sales cycles. It is better to nurture long term relationship with the prospect, which will be more effective and beneficial.

Not having script in hand.

A good script can do wonders for your B2B telemarketing campaign, as it will give you an idea about what you are going to ask your prospect. Script will work as your guide in case you come across a question you have not prepared.

Wrong calling time.

It is observed that people hate receiving calls at odd hours or when they are busy. The best time for making call to a prospect is in the morning before they get busy in their life.

Lack of product knowledge.

How embarrassing it will be, when you make a call to the prospect and you do not know anything about your offering. Make sure that you gather enough knowledge about your products and services, so that you can answer all the questions of the clients and provide them information they want to know about your products.

No follow up.

Convincing a customer and clenching a deal with them takes more than a call, so it is essential to follow-up with the clients for future transactions. Keeping a record of your communication will help you in reviewing the history of your conversation and bridging the gap right from the same place where you left it last time. B2B telemarketing is all about keeping your customer engaged with you, which can only be done by building a conversation on the basis of your prior conversation. This will help you in maintaining the sales cycle and keeping the customer interested in your products.

There can be many other reasons that can lead to the failure of a telemarketing campaign. We hope that you will avoid these common mistakes and make your telemarketing campaign a sure shot success.

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