Social Media Marketing has emerged as a new and very effective type of marketing strategy and what would be more appropriate than the leading social networking site ‘Facebook’ for promoting your business. The businesses that become members of Facebook and form a ‘friends-network’ are not just any profit driven organization trying to sell products even on Facebook. Thus, the businesses that are members of the Facebook community should ensure that they place more emphasis on establishing fruitful long-term associations on Facebook rather than trying to sell their products.
If you have decided to choose a platform like Facebook for interacting with your clients then the sole aim should be that of interaction only. To be a good Facebook friend, a business needs to follow certain etiquettes that will help it in creating a pleasant presence on the site. Some of the etiquettes that need to be followed can be listed as:
Do not use the word ‘I’- Be it the content of your Facebook page or the replies sent to your fan’s comments it would be better that you use words like ‘We’ or ‘They’ rather than ‘I’ as it provides a more professional look and reflects that you are not self centered.
Always be available for your Facebook Fans- Nobody likes to visit a Facebook page where there are unanswered comments or questions, so try to engage yourself with the Facebook fans. Answer their questions or comments regularly and ‘Like’ the videos or images uploaded by your fans as this builds relations.
Remember to update your account regularly- It will be pointless to create an account and not update your status. Place regular updates about your company and its news so that the ‘fans and clients’ in your network remain interested in your Facebook profile.
Concentrate on ‘quality’ not ‘quantity’- Rather than focusing on the number of your Facebook fans you should focus on the quality of relationships and people you are able to maintain relations with on your Facebook account. If you have a large number of fans and fail to reply to them or connect with them due to the large number then it is just a waste. So try to bring in more quality rather than quantity.
So, concluding the write up it is essential to say that Facebook offers a great platform for business promotion and building good relations with the clients. It should however be done effectively without shifting the focus from relations to self promotion.