Web Banner forms an important part of a website. It displays text, images, audio, and video and much more to attract the web viewer towards their website and acquaint them with information related to any topic. The attractive display of a web banner is designed to lure the viewer to browse through the website for more information. The web banner can be aesthetically appealing too, if innovatively designed. A Web Banner is primarily a toned down version of an advertisement in a banner form. A web banner can be in various forms, which include:
- Button form
- Micro bar
Moreover, a Web Banner’s size should be decided as per the information that is to be displayed. The web banners help provide better visibility to the website enables to attract maximum attention from the viewers. The content of a Web Banner is also very important and calls for maximum attention. The content is the main thing that promotes the website and its content one has to be something that can actually appeal to the viewers. Hence, the content of the web banner should be crisp and catchy with liberal use of bright colors that are not too loud.
The Web Banner must be strategically located on a page, since it determines the amount of visibility the site will get. The Web Banner can be juxtaposed with the head of a page or the sides to ensure proper visibility, so that maximum people are able to view it properly. In addition, a click tag must also be incorporated as it encourages the user to click on the Web Banner.
Thus, web banners have brought about a revolution in the field of internet marketing and offer a convenient way of advertising a website and effectively reaching out to the audience.