July 28, 2011
B2B, B2b Marketing
B2B Market, B2B Portal, B2B Trade
In the present era where internet has gained a lot of prominence, those pursuing any business need have a good knowledge about different B2B website portals. One must be clear about what these B2B Portals actually are and what could be the right definition of a B2B website and its usages?
Starting up with the definition part of it, B2B stands for ‘business to business’ where there is common platform made available to the worldwide buyers and sellers in one e-market place in order to carry out trade deals.
Functions of B2B website portals
These B2B website portals pose as a vital marketing channel and e-market place for the wide scale promotions of the manufacturers along with their wide range of products. These B2B website portals are widely popular in Asia especially in the countries like India, China, South- Korea, etc. Due to heavy business demand there has been the introduction of some really successful B2B trade website portals in Asian countries. All of these have an extensive detail relating to different products and companies specified under categories.
Mostly opted by small and medium scale companies these B2B website portals are very useful for different kinds of manufactures, exporters, suppliers, importers, wholesalers and buyers etc. These B2B website portals deliver many advantages to global B2B buyers and sellers. Buyers have an easy reach to the manufacturers and suppliers and vice versa.
Facilitating Promotion For Companies
Manufacturers and suppliers dealing through out the world have the opportunity to advertise and promote their organizations with the aid of these B2B websites. These B2B website portals give easy memberships and provide ample market exposure to a company and its products.
There are also bigger numbers of professional websites which are catering to a single industry apart from these B2B trade websites for example fashion, food industries etc. The utility and advantages have both been actively delivered by B2B trade websites which have now occupied the foremost position in the business world.
July 25, 2011
Business, Lead Generation, Marketing Strategies
Business Growth, Business Promotion, Business Tips
Wish to start a business on the foreign land and not clear on how to go about it? There is always a sense of confusion when you have plans to set up a business somewhere apart from your own country. You are new and clueless about the new country so here are certain guidelines which may help you to glide smoothly with the new venture:
Knowledge Of The Market
Before you move ahead with the actual procedures, you should have a complete know how of the market of that country. This would determine the rate of success that your new business is likely to experience. You should be well aware of the crucial factors that influence consumer life style choices. For this purpose, you can seek the help of Market Research Providers but you need to be extra cautious of those market research companies that may allure with low prices but do not function properly.
About The Portrayal Of Business Image
Nowadays web is bombarded with many platforms that can help in promoting your business effectively and provide it maximum visibility. You can try any of these to reflect a successful image of your business. Here your only challenge would be to find out the most suitable type of platform. These web sources can be broadly seen as:
Free online source: These online sources are available at no cost and are easy to avail. These can help in cutting costs and at the same time promote the business well.
Paid online sources: These include those online sources or web portals which charge a fee for their services. These sources can provide you with some additional services and features which can be customized as per your requirements.
Know Your Target
A good understanding of the target market will help you decide aptly for designing an effective marketing strategy and for the pricing as per the standards. Remember, having a clear idea about the potential clients in the market is another important point in market research.
Starting a new business is a matter of deep and detailed study about the market and the buyers of the new land which needs a better commencement to excel in the later stages.
July 21, 2011
Business Growth, E Mail Marketing
Business Promotion, Effective Marketing, Email Marketing Tips
Planning a strategy for effective Email marketing will give you a wonderful opportunity to remain in constant touch with your clients and promoting your business, at the same time. This paperless mode of marketing has become popular with all kinds of entrepreneurs as it is extremely cost effective. Mentioned below are five interesting email marketing suggestions to obtain sure shot increase in your income.
1. Highlight the credibility of your organization:
Ensure that your prospective clients can easily go through the policies of your company. Also mention that the details provided by them will be kept confidential at all times.
2. Make the content of your email interesting:
Though language of your email should be formal but you should incorporate a personal touch in all the emails. Make sure that the content is extremely readable. Avoid using difficult words.
3. Plan a follow up strategy:
Send the emails on regular basis to your existing and prospective clients. It is essential to maintain a record of the response of the client. It will help you to plan what kind of content should be present in the next email that you are going to send to the client
4. Keep it simple:
Do not send bulk emails in any condition. The strategy of your email marketing should be extremely simple yet effective. The idea is to provide all the essential information to your client without making it too flashy.
5. Offer discount:
Discounts will prompt all your prospective clients to contact you immediately. Though offering discount may lead to a little loss initially yet it will give you an opportunity to make new business relations.
Effective implementation of the strategy used for email marketing ensures definite boost in the number of queries. Consequently, you will experience a hike in your sales.
July 18, 2011
B2B, B2C, Online Business, Online Marketing
B2b Marketing, B2C Marketing
B2B and B2C stand for “business to business” and “business to consumer”, respectively. These terms are mostly used in the context of promotion of a brand, particularly in the field of advertising.
Business to business (B2B)
It refers to the set up where two organizations are in contact with each other in a pure business to business set up. For instance, if a company is manufacturing tires and supplying it to manufacturers of a four wheeler then they will be said to be working in the set up of Business to Business.
Business to consumer (B2C)
It refers to a system where a company is in direct contact with the end user. More precisely, the products or services supplied or exported by a company are offered straight to the real beneficiaries.
B2B sales lead v/s B2C sales lead:
1. Since B2B is a wider concept, it needs more financial support for increasing the sales leads as compared to B2C.
2. B2C may not require an elaborate marketing strategy but in case of B2B, to ensure continuous hike in queries one need to plan and execute a precisely formulated marketing plan.
3. The results of marketing strategies for B2B set ups may become visible only after a period of time. On the other hand, B2C can expect significant developments immediately after implementing the marketing plan.
4. Organizations working in the set up of B2C focus directly on the consumer whereas in B2B working, one or more industries are targeted.
5. B2C companies have shorter sales cycle as compared to B2B. The logic behind this phenomenon is the fact that unlike B2C organizations, B2B companies offer products that are used by large plants or factories.
Thus, there is a significant difference between B2B and B2C Sales Lead. Since the entire set up of B2B and B2C companies differs, the marketing strategies required to fulfill the objective of respective companies are poles apart.