Formula For Designing An Attractive Web Banner

February 28, 2011

businessyellowpages Banner Advertisement, Web Banner , 2 Comments

It is an established fact that for an interactive and effective advertisement on the Web, an attractive Banner design is of utmost significance. It is mandatory for a web banner to be both eye-catching and out of the ordinary.

The Following Are A Few Guidelines For Creating The Magical Web Banner-

  • Attention-Grabbing Line-
    While writing a line for the web banner, it has to be kept in mind that it should be catchy enough to generate the interest of the reader. The formula is that the line must be a small slogan, of few words written using the correct color and font.
  • Excellent Copy-
    A lot of time has to be invested for writing an interesting copy. The line has to be informative, short and simple to match the punch line.
  • Place Appropriate Image And Content-
    It is vital to guarantee that images and content used along with the banner is pertinent to product and services being referred in the website.
  • Incorporate URL And Logo Of The Website-
    It is advisable to include both the website address and logo in the web banner as it will enable in creating a corporate identity as well.
  • Click Here
    The click here phrase must be placed for atleast a duration of 3-4 seconds, which will help to boost the click-through rate for the website.
  • Keep The File Size Low
    Keeping the file size of the web banner to the minimum is essential such that the banner instantly loads by the time visitor moves to the subsequent page. Many studies have stated the fact that visitors spend barely ten seconds with a web page. As a result, it is crucial for the banner to display all the information within this duration.
  • Develop  The Web Banner Using Flash
    It is a known fact that web banners designed in flash acquires higher click through rates as compared to animated GIFs. In the domain of web designing and banner creation, Flash is a relatively a new entrant.
  • Appropriate Usage Of Blue Text
    The banner can be created with blue underlining on a white background if the concept is that the web banner would be displayed out in web page.
  • Multiple Web Banners For A Particular Campaign
    In circumstances where the target audience is not known then the best solution is to create atleast 5 to 10 banners. This is important as one single banner would not be adequate, for it is crucial to rotate all the banners placed in the website.
  • Professional Design
    The overall design and look of the web banner should be sophisticated and professional thus attracting the interest of the visitor. It is crucial to remember that the images are unambiguous and the content is placed in clear legible fonts.

With the above mentioned tips one can design an attractive web banner. But it is to be noted that creativity has its boundaries and each individual’s own ideation coupled with our tips can create a marvelous web banner.

Major Reasons: Why Your Customers Must Be Leaving Your Business?

February 24, 2011

businessyellowpages Customer Relationship , Leave a comment

Have you ever wondered as why your customers break connections with you and leave your business? There can be major five possibilities or events due to which your customers move on and look out for new suppliers or relationships. Here are listed the five main reasons why your customers decide to move on and leave your business:

  • Lack Of Service
    Missing delivery dates, accounting mistakes, no response or customer service, degraded quality standards, etc. are the reasons accounting for customers leaving the business. Customers always look for people who can serve them with what they desire and are ready to take up the responsibilities.
  • Lack of Attention
    Do you show lack of enthusiasm towards your customer? This is probably one reason why your customers decide to move on. Customers seek attention and if not given considerably, they tend to back out. You need to discuss future with your customers, make plans about the changes to be incorporated in the products or services, talk about quality issues, pricing, etc.
  • Lack of Innovation
    Owing to lack of innovation in the business as well as its sales team, a company is bound to lose its customers. When, your competitors enter into the domain with creative ideas as well as responses, the customers end to get driven towards them rather than you. Customers in search of complacency and something new, move away from your business towards new solutions.
  • Lack of Listening
    Being a good orator is not just enough for any business. You are also expected to be a good listener. Talking too much or telling your customers what to do and what not to do rather than taking their suggestions won’t help much. You can show your true competency by being a good listener and excelling in the art of listening. Once you listen to the customers, you get an insight of what your customer actually expects from you and then you can make an excellent offer. So, never miss an opportunity to learn about your customer and his expectations in order to form long-lasting bonds with them.
  • Lack of Networking
    Maintaining extensive relationships in a sales business is essential. You should have skills to form widespread network with as many people as possible. Networking is advantageous for only those persons who are ready to build long-lasting relationships with the customers.

So, the above mentioned five reasons form the crust of the fact that your customers leave your business. Work on the mentioned facts to counter any “lack of” reasons. Your whole sales business depends on them.

The Value Of Trust In B2B Relationship

February 21, 2011

businessyellowpages B2B , Leave a comment

Trust is a crucial aspect in B2B Relationship. Besides, other factors like company size, technology costs or security concerns etc. One of the most critical barriers for e-business adoption and its execution in B2B relationships is ‘trust’. Since trust in B2B relationships in the offline environment is essential for cooperation and coordination between companies, it is also of the same importance in an online environment.

Trust And Confidante

Building a level of trust with the customer is of utmost significance in B2B sales skills. Again one can only test the level of trust by observing how often a customer confides his problems to you. Here, if the answer verges on the negative, then there lies an absence of trust between you and your customer. To establish this mutually beneficial relationship, one needs to take care of some aspects to build the trust of the customers.

The degree of trust the customers have vested on your business is displayed by the number of times a customer has actually confided in you regarding personal or business concerns. This is further strengthened if the customer requests your opinion or guidance on the matter of concern. All this marks the foundation of long lasting trust based relationship.

Fragile Bond Of Trust In B2B

People often do not ask strangers or people they don’t trust for personal or professional advice because the risk is too great. This becomes more intense in the cut-throat world of B2B business.

Untrustworthy people are always ready to take advantage of the vulnerability of others. But when the customers trust you, they will have lower their fear levels and will make themselves vulnerable with their actions. This shows a high level of trust as the corporate sector is high risk area particularly with corporate sharks or people who are cunning and wily. But at the same time, gaining this degree of trust is very beneficial to a businessperson for his long term growth and development.

Trust Begets Trust

Therefore, the best way to win the trust of your customers is by listening to your customers, giving them high level of content and also confiding in them about your concerns. This brings in the humane angle in B2B relationship in spite of formal and detached professional environment. In short, the fastest way to be trusted In B2B environment is to trust others first.

Thus by now, you must have garnered the importance of trust in an online B2B business relationship. So duly maintain trust and thus enjoy a successful business.

Online Banner Advertising, A Growing Trend

February 17, 2011

businessyellowpages Banner Advertisement , Leave a comment

Promoting ones business online has become necessary; there are numerous ways in which it can be done. But businesses look out for ways that are effective as well as cost efficient. Online Banner Advertising is one such cost-effective means and is a better alternative to any other traditional type of advertising. Online Banner Advertising generally contains the company’s name, logo and/or short advertisements. The ad is often hyperlinked which when clicked leads to the company’s website or any landing page specified by the advertisers.

Breeds Familiarity

In today’s times, Online Banner Advertising has become an easy way to begin branding and brand recognition. As the consumers are not accustomed to your name and logo, online banner ads will help them to become aware of your presence and gain familiarity.

Internet banner advertising campaigns will facilitate the use of banner display advertisements. Web banner advertising design can incorporate:

  • Your logo
  • Your corporate colors
  • Flash animation
  • Even video

Also, Internet banner advertising campaigns allows the promotion of your brand image in a similar way as offline advertising, except that the creative content can be more dynamic and interesting.

Benefits Of Online Banner Advertising

  • Like the traditional advertising, Online Banner Ads can also be displayed in various sizes
  • It is a cost-effective mode of advertising
  • Online Banner Ads display the company’s name, logo and also short advertisements
  • It is an easy way to begin branding and brand recognition
  • Online Banner Ads are more dynamic and interesting than traditional print ads

Types of Online Banner Advertising

For extensive promotions for varied products and services, the ads are designed in various sizes and types. These ads are positioned across banner network, following patterns like random ad placement, button style ad, skyscraper publishing or rich media ads.

Mode Of Payment

The final consideration is regarding the mode of payment to be used on the website who will be hosting the banner ad. There are numerous ways of determining the payment, but the most common ones are the pay per click (PPC) and pay per sales (PPS) alternatives. In case of the PPC (which is the most followed mode), you will have to pay for every click on the banner ad.

In this techno-savvy era, Online Banner Advertising constitutes an interesting and versatile mode of advertising. Moreover, its cost effectiveness gives it an edge over any other traditional form of advertising.

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