It is an established fact that for an interactive and effective advertisement on the Web, an attractive Banner design is of utmost significance. It is mandatory for a web banner to be both eye-catching and out of the ordinary.
The Following Are A Few Guidelines For Creating The Magical Web Banner-
- Attention-Grabbing Line-
While writing a line for the web banner, it has to be kept in mind that it should be catchy enough to generate the interest of the reader. The formula is that the line must be a small slogan, of few words written using the correct color and font.
- Excellent Copy-
A lot of time has to be invested for writing an interesting copy. The line has to be informative, short and simple to match the punch line.
- Place Appropriate Image And Content-
It is vital to guarantee that images and content used along with the banner is pertinent to product and services being referred in the website.
- Incorporate URL And Logo Of The Website-
It is advisable to include both the website address and logo in the web banner as it will enable in creating a corporate identity as well.
- Click Here
The click here phrase must be placed for atleast a duration of 3-4 seconds, which will help to boost the click-through rate for the website.
- Keep The File Size Low
Keeping the file size of the web banner to the minimum is essential such that the banner instantly loads by the time visitor moves to the subsequent page. Many studies have stated the fact that visitors spend barely ten seconds with a web page. As a result, it is crucial for the banner to display all the information within this duration.
- Develop The Web Banner Using Flash
It is a known fact that web banners designed in flash acquires higher click through rates as compared to animated GIFs. In the domain of web designing and banner creation, Flash is a relatively a new entrant.
- Appropriate Usage Of Blue Text
The banner can be created with blue underlining on a white background if the concept is that the web banner would be displayed out in web page.
- Multiple Web Banners For A Particular Campaign
In circumstances where the target audience is not known then the best solution is to create atleast 5 to 10 banners. This is important as one single banner would not be adequate, for it is crucial to rotate all the banners placed in the website.
- Professional Design
The overall design and look of the web banner should be sophisticated and professional thus attracting the interest of the visitor. It is crucial to remember that the images are unambiguous and the content is placed in clear legible fonts.
With the above mentioned tips one can design an attractive web banner. But it is to be noted that creativity has its boundaries and each individual’s own ideation coupled with our tips can create a marvelous web banner.