September 30, 2010
Today, when everyone is facing time poverty, people are looking for information that is relevant and which can be browsed fast, and online classified advertisements provides you exactly that. In addition to this, they also cover varied topics, products and business to offer you complete and comprehensive informative directory, where you are bound to find the product you were looking for.
However, the more effective these classified are the more effort they require to make them user-friendly in a way that will compel the visitor to buy the product. Here are some useful tips that will assist you in creating the best online classified advertisements.
Clear yet innovative message.
Like any other advertisement, even online classified advertisement needs to have a clear yet innovative message that will make the product they are selling stand apart from the rest. Therefore, one must learn the art of creating simple, powerful, attractive and attention grabbing advertisements.
Catchy Phrases or words.
Your prospective clients will have zillions of Web classifieds to scan from, therefore keeping it short and crispy holds the key to grab his/her attention. Use a catchy phrase or a well-known quote keeping in mind the product as well as your target audience in mind.
Keep user’s point of view in mind.
The success mantra in designing a successful web classified lies in the fact that you design it from the user’s point of view rather than from you own. Think as a reader or a buyer and that will give a clear idea of ‘what to’ and ‘what not to’ incorporate in an advertisement. It will also help you to evolve new and innovative presentation ideas for your advertisement.
Flow of the advertisement
A flow of advertisement should stream in four main steps, which will help you to grab attention of your prospective clients. These are
- Grab the attention of the buyer
- Generate interest in him to continue reading further
- Create general desire in the prospective client to possess the product
- Finally induce the clients to take action and buy the product
By following these basic yet effective steps, you are sure to find success in creating advertisements that will increase sales for your products.
September 27, 2010
Product Catalog, SME
It is worthy of mention that in a fast growing economy like India, the SME’s, make massive contribution. The SME’s have made a huge impact on the global commercial market owing to its tremendous involvement towards the economical development of the country. The use of business directories and online product catalogs has helped these enterprises to gain an international recognition.
Online product catalog is helpful to publish product data and pricing information. A product catalog is very important in the online B2B space for business transactions. In reference to the product catalogs, which the SME’s circulate in the global B2B space, it has to be noted that these are very influential methods of taking business to the global market. The following discussion enables you to understand hoe SME’s are using online product catalog.
Catering to a global clientele
With the proficient use of the online product catalogs, the requirement of the international buyer is being met by the SME’s. Having no other option, the product catalog available online is turning out to be strong equipment for the small and medium enterprises to make their presence visible in the global market.
Promotion at zero expense
For any business organization seeking to enter the B2B space online marketing is a prime requisite. Understanding the demand of the business world, SME’s are making the best possible use of the online product catalog for promotional purpose. SME’s usually do not invest in expensive form of publicity but product catalog has emerged as the perfect means to advertise cost-effectively.
Ordering made simple
Product catalogs speed up the procedure of business transactions in the B2B space. Cutting across geographical and regional barriers, the SME’s use the product catalogs to enable potential buyers in easily placing orders without any hassles. The buyers in turn find it a viable medium of business transaction saving time and money.
Facility of introducing new products
The SME’s make use of the online product catalog for making visible to the prospective clients a range of new products. This enables the small and medium and enterprise to keep pace in the cut throat competition prevalent in the business world.
It has to be agreed upon that a product catalog is an essential tool in removing the gap between buyers and the sellers in the online B2B space. The small and medium enterprises are utilizing the online products catalog for delivering the right product to the right client at the appropriate time. Hence SME’s acknowledge the product catalogue for persistent growth and international exposure that was otherwise inconceivable few years back.
September 23, 2010
What is a Product Catalog? A Product Catalog is added in a business directory and contains information about the company and its products and links that lead to the company website. The Product Catalog should be perfect as it reflects the state of your business. An unprofessional and lackluster product catalog will not be able to grab the attention of intended buyers.
There are several ways in which the product catalog of a company can be made appealing and can prove to be effective for business improvement and growth.
The layout of your product catalog must be easy to understand and should be highly professional. People would not look twice at your product catalog if you have displayed your products in a hotchpotch manner. If your company is selling numerous products, display them in a table or list them neatly, along with their features and applications.
Detailed Product Description
Make sure you mention the Unique Selling Proposition (USP) of your product and company. Read the product catalogs of other companies and their products as it will help you find out what your competitors are selling and at what rates. Include complete information like size, color, weight etc. of your products so that the prospective customers are fully aware of your products and their applications.
Special Offer Details
If your are offering some scheme along with your product then mention it clearly in your product catalogue. Special offers and schemes attract customers as they feel they are getting two products at the price of one. Special offers may include free delivery, free shipping, discounts and the “buy one get one free” offers.
You should make your product catalog as different as possible from the traditional media like printed pamphlets, newsletters, etc. Include multimedia features to describe the features and functions of your product. The more advanced the multimedia features, more likely you are generate high sales for your business. Add pictures and videos wherever possible.
Include Order Form
Include an order form at the bottom of your product catalog so that the prospective customer can order the desired product then and there. You can also include special links and buttons so that the buyers can immediately click on the button or link if they want to buy the product at that time.
These tips are sure to help you boost the sales of your business. Once you create a product catalog with the above mentioned features, then you can outrun your competitors even before they can say the word “sale”.