Inbound marketing is emerging as a much preferred way of assisting the sales strategy of any company. Basically, it involves the use of Social Media to promote a company’s products and services. If we talk about the B2B marketplace, then it has brought rapid changes in its landscape by offering the perfect platform for buyers and sellers to interact with each other. Moreover, it also lets a company know about the status of its business in regard to the image it has among the consumers in the market.
The presence of different Social networking websites like Twitter, LinkedIn, Facebook etc. has created a new concept of marketing call Social Media Marketing. Businesses are increasingly using the power of these sites to create a buzz about their products/services and also bringing the buyers/sellers together on a common platform.
Promoting business through Twitter means creating tweets or updates about your business and other related topics. The number of followers who see the tweets can be your potential customers who can be converted to leads.
Facebook offers an additional option of actually creating advertisements and posting them live. Join groups that have used a product similar to yours, and then join some suitable members from the group. Promote your product informally and see the results.
Blogs with RSS feeds and widgets have also emerged as a much preferred tool for marketing and promotion.
Most small and medium sized companies have their marketing team focus especially on online marketing through Social Media but sometimes large scale companies can also outsource the marketing to SEO firms. Having an SEO firm do the job of Social Media Marketing is another viable option where a company can focus on its core processes, while the SEO firm takes care of marketing and the subsequent lead generation.
Creating long-term relationships with clients in a B2B setting is essential, as the main aim of any supplier is to become the only source for companies requiring its services. In such a scenario, it is important that they cultivate a strong relationship with their buyers to extend their goodwill. But a company should definitely be careful about the quality of content being posted on the internet because any content whether it is bad or good spreads very fast on the Networking sites.
With a ripple effect, you can reach out to a substantial number of customers in the market but in order to maintain your visibility, the content must be regularly updated to convert their interest into the purchasing process. Moreover, the loyal customers quickly recommend a better product to their peer network, which helps in the generation of additional leads.
Since Social Media permits people to express themselves freely, it provides valuable information regarding the usage statistics and buying interest as well. While establishing your start-up or improving your business, getting to know the latest trends can really come in handy if one relies on the power of Social Media. Networking Sites can really help to guide whether you are using the right marketing strategies or not. It also lets any business to keep a tab on their competitors by gaining vital knowledge of the impact that their products are having on the market.
Thus, to sum up the write up we provide you with the benefits that Social Media Marketing offers:
Social Media Marketing: The Advantages
- One-on-one interaction with potential customers and consumers.
- Real-time feedback and reviews on the products and services.
- Convenient market research tool.
- Helps to evaluate the marketing strategies.
- Mass reach.