August 25, 2014
Business Growth, Marketing Strategies, Mobile Marketing
In this era of Androids and Mobile Internet, Mobile Marketing has suddenly become the trend of the times with its immense opportunities and possibilities. A mobile has almost become a second skin for an individual in this age of globalization. Its ubiquitous quality has made it one of the most effective means of Marketing. According to recent (July 2012) government reports, more than 75% of India’s population includes mobile users. This staggering number is driving the trend that Marketing through Mobiles is the wisest thing to do at present.
Some of the pointers one can reason for this boom in the Mobile Marketing sector are :
1) Convenience of reaching the target audience is the biggest factor that seems to work for this popularity and effectiveness of Mobile Marketing.
2) Low cost of this Marketing channel compared to others guarantees the companies excellent returns and immediate responses on their marketing expenditure.
3) Strategizing for Marketing has never been so easy as Mobile Marketing reduces chances of shooting in the dark and rather helps the company to create, advertise and offer better value to its chosen target markets. Customer satisfaction and loyalty are fronts that can be easily explored through this medium.
4) It’s personal. Nothing can surpass this medium in terms of personal reach and real time interaction. Personalized advertisements can easily break that barrier between the consumer and the seller giving a reliable and personal feel to the whole interaction and transaction.
5) Immediacy of Mobile Marketing is another positive side that makes it so special. Immediate response from the target groups enables companies to make market assessments and strategize accordingly.
6) Location Awareness is another plus point of Mobile Marketing, which enables both proximity data and contextual information that must be measured while using location-based services (LBS) to converse with customers.
Right from that simple SMS to Mobile Internet Applications and then to Bluecasting, Mobile Marketing has come a long way for sure and it is definitely for here to stay.
August 7, 2014
Business Directory, Business Growth, E Commerce, Marketing Strategies
E-commerce Advertising, Steel Beam Supplier
Best E-commerce Advertising Strategies
With the business world becoming highly competitive & everyone racing ahead to win the rat race, it is highly imperative that marketers make sure that their brand has high visibility & that the buyers are aware of its existence. With technology playing an important role in every person’s life, it makes sense for businesses to have online presence. But having an online presence . [...]
How To Choose The Best Steel Beam Supplier
Today, Steel Beams are widely used in the building and construction industries. They are structural supports that are made of steel and carbon alloys which are famous for their strength. Steel beams are widely used because for their durability and strength. These beams play a critical role in supporting the building and spreading the load of the building laterally. [...]
July 31, 2014
Business Growth, Business Profile
Steel Beam Supplier
Today, Steel Beams are widely used in the building and construction industries. They are structural supports that are made of steel and carbon alloys which are famous for their strength. Steel beams are widely used because for their durability and strength. These beams play a critical role in supporting the building and spreading the load of the building laterally so that it is evenly distributed. This ensures that the building is not prone to sagging. They are produced in different shapes and lengths for their different applications. There are a number of Steel Beam Suppliers present in the market. To make it easier for you, we have listed below some tips which you can consider while choosing a Steel Beam Supplier:
July 24, 2014
Advertisement, Business Growth, E Commerce
With the business world becoming highly competitive & everyone racing ahead to win the rat race, it is highly imperative that marketers make sure that their brand has high visibility & that the buyers are aware of its existence. With technology playing an important role in every person’s life, it makes sense for businesses to have online presence. But having an online presence is not enough; to be successful a marketer needs to follow some Online Advertising Strategies too.
Popular Online Advertising Strategies For Your Online Business
- Advertising through Social Networking Sites – Popular networking sites like Facebook, Twitter and LinkedIn are best tools to create awareness about your brand. Since these sites attract heavy traffic, some of the visitors are bound to take notice of your product (through the advertisement links you post there).
- Creating Good Content – The best way to do this would be create a blog. Here you could share information about the kind of products you deal in, latest news and development about the industry that you cater to, latest technology and other relevant topics that have a direct connection to your product. Also in this case you could submit write-ups (informative content) to popular article submission directories to gain access to a wider audience.
- Search Engine Optimization – Among the most popular Online Advertising techniques used by marketers today, Search Engine Optimization simply involves creating a higher visibility by adopting strategies that would make you appear on the topmost search engine results. Google and Yahoo are the most popular search engines today.
- Affiliate Marketing- This is another of the popular Online Advertising Strategies which involve creating a high visibility for your brand. An affiliate marketer features your advertising links on various marketing platforms online. For any sale generated through the affiliate’s advertisement link, they are bound to get some amount of commission.
These are some of the popular and well used Online Advertising Strategies that ensure effective advertising of your brand and product. With effective brand promotion, you can achieve higher visibility which will help gain the confidence of the buyers, so ultimately Online Advertising Strategies ensure that your products sells, which is what every business hopes to achieve at the end of the day.